Design + sitemaps = Greatness

Backlinks are hyperlinks that point back to your website. Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Fundamental search engine optimization never changes. You only have three things to work with: content …

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Boost site speed and utilise cloaking

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. As you begin using proven SEO strategies, you will learn how to …

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More Targeted And Relevant Traffic

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. It is useful to come up with a …

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Repurpose old web portals

Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. One way search engines derive intent is by classifying queries into intention categories. Most online marketers are bad at SEO because they can’t sell for shit …

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Content marketing is one of the biggest aspects of SEO

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Review your h1 tags across your site, using a …

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Analyze clicks from Google Search

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Find out more about reporting

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Taboos about CTR that you should know

Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can be a great idea to link to it. A common misconception about SEO is that it’s a one and done …

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Understand about SEO

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. One of the best ways to learn about you and your market is to study your online competitors. This kind of evergreen content is usually longer …

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The reason you want natural, helpful, informative links

Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have …

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How you will benefit from URLs

If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got …

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Small but important things to observe about duplication

This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Whether you just want to increase conversions (which can be anything from a …

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The worst advice I've heard about gateway sites

Good content takes time to plan, write and edit. Links back to your site from elsewhere online are an important way to improve your search ranking; It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google …

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Take a customer focused approach to forums

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using …

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Create a search marketing strategy based on SEO

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is …

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Losing Focus on conversion rates

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. You search ranking depends not only on the search term used, but also on where and when you perform the …

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Optimize Social Share Image Settings

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. If everybody is linking people from their sites to yours, your site must thus offer top quality …

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Use unique page titles on all pages throughout your website

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Backlinks are …

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Content marketing is about building meaningful relationships

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Spend some time to get to know the people who consistently share your content. Pull together a list of …

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Remove anything that slows down your website

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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Earning links to establish power

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high The website with the most links, as well …

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Check the Competition's Backlinks

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the …

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SEO XML sitemap best practice

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Ideally page titles should include the search term for which the website has been optimized. A more technical topic, most sites can review and optimise their URLs, especially …

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How do you make a Google friendly title?

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. SEO experts …

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Google’s bots might not share your opinion

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing …

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Time proven tips for better SEO rankings

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. If you are linking …

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Grab those URLs, set up some 301 redirects, and jump in

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Bucket brigades

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Want to drive more quality traffic? Optimize your content …

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Have a Site Map and Text-only Navigation

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a …

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Reap the rewards in the form of long-term leads

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. If you ever start to run into problems with getting your link posted, it may be …

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Make your keywords as specific as possible

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Find sites that are relevant to your website but are not direct competitors. The more relevant the …

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An interesting and useful copy is no longer enough

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no …

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Links are glue for your site

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. One of the strongest signals the engines use in rankings is anchor …

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In Mobile Search, Top 10 Is Actually Top 3

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. What a lot of site owners don’t realize is …

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Off page optimisation techniques for better rankings

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

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Does Organic CTR Impact SEO Rankings?

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. While an exact-match domain can still rank as well as a traditional domain, they …

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More about the pros and cons of curated content

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than …

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Let the world know you are creating content

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Although the top-level domain isn’t necessarily considered a factor, some people believe …

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Interview experts within your company

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the …

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Boost a Post or Create an Ad

The backlink is one of the strongest ranking signals for any site because they indicate its authority. White Hat SEO These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a …

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