The value of Google authorship

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites When using SEO on your website, resist the temptation to include common misspellings of your keywords to …

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Determining Searcher Intent and Delivering Relevant, Fresh Content

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Hopefully your website is laid out in a way that …

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A Crackdown on Low Quality Links

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO …

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Number of backlinks to the page

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. In the past, implementing SEO mainly involved in ensuring the …

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Understanding the rationale behind site structure

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in …

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Socialize on Twitter as much as you can

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose …

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Acquiring an Existing Website for SEO Purposes

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Find out which channels are driving traffic to your competition . Search engine algorithms will continue to become more sophisticated. We use keyword research to identify …

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Make sure that you supply what you promise to the visitors

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. Google can detect well-written content, and can detect poor quality content, or unoriginal …

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Make sure contact forms and contact information are current

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If …

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How to promote your local business online

Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Currently …

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Build an on-site blog

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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Add valuable insight to the content you create

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Metadata has become less important in SEO but is crucial to video indexing …

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See the content whose rankings are high on the pages

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you …

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Use keywords in your images

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also …

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What Are Keywords, and Why Do They Matter?

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results …

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Ensure that the focus of the post is narrow enough

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in …

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Why Doesn’t SEO Always Work?

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. As visual content becomes more and more prominent, it cannot be left …

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