Small but important things to observe about duplication

This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Whether you just want to increase conversions (which can be anything from a …

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How to diagnose stickiness related issues

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Focus on ROI Instead of sitemaps

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a …

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How to focus on quality

What does a search optimization program cover? Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best …

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The worst advice I've heard about gateway sites

Good content takes time to plan, write and edit. Links back to your site from elsewhere online are an important way to improve your search ranking; It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google …

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What's the story about conversion rates

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. A good backlink originates …

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How do you feel about inbound links now?

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. I completely disagree. Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart …

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Update your domain authority on a regular basis

I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for …

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Take a customer focused approach to forums

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using …

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Create a search marketing strategy based on SEO

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is …

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Losing Focus on conversion rates

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. You search ranking depends not only on the search term used, but also on where and when you perform the …

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This year will be the year of comment spam

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Buyers have a problem, and they are looking for something to solve that …

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The worst advice I've heard about page rank

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Sometimes knowing why you’re …

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Combine responsive design and keyword research for Supercharged SEO

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images …

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How to diagnose backlinks related issues

After crawling the content, the Spider stores a particular page in a database. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. Arguably, one of the most …

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Losing Focus on domain authority

A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. SEO is a long-term strategy, so it sometimes takes months before …

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Optimize Social Share Image Settings

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. If everybody is linking people from their sites to yours, your site must thus offer top quality …

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Make sure that the links you build are natural

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks …

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Your primary focus should be on what matters to your audience

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50 …

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Use unique page titles on all pages throughout your website

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Backlinks are …

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Create topic groups for your keyword targets

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has …

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Utilize testimonials from customers

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Set Google Alerts to Watch for Copied Content

The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. Create links on Q&A platforms. We …

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Content marketing is about building meaningful relationships

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Spend some time to get to know the people who consistently share your content. Pull together a list of …

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Bait influencers to share your stuff

The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The …

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Remove anything that slows down your website

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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Redirect checks

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization …

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Earning links to establish power

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high The website with the most links, as well …

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Create an interactive tool for good SEO

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. A social media following shows that …

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A Crackdown on Low Quality Links

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Dig through your customer communications to find …

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It’s time to revolutionize our approach to long term SEO

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Mobile has different level of engagement- mobile users are highly-focused, but they are …

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How to promote your local business online

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if …

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Experience-based competitive audits

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for …

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Usually, nofollow links do not stand on their own

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. If your online business isn’t taking …

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You need to understand keyword intent

Content that is valuable and useful gets shared. Create something people can use right away. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Backlinks give the impression that you're an authority in your given industry. Creating and …

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Check the Competition's Backlinks

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the …

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What factors affect a search?

First, stop assuming SEO is dead because the rules changed. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Effective content curation, better accessibility practices …

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Making Websites More Visible

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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