SEO XML sitemap best practice

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Ideally page titles should include the search term for which the website has been optimized. A more technical topic, most sites can review and optimise their URLs, especially …

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Add BreadCrumbs To Improve Navigation

So how do you determine your competition? What should you be looking for? Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies …

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Build local relationships with site owners

A “backlink” is one of the most used words in the world of search engine optimization (SEO). Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Quality always beats quantity. Better have 1 trusted website referring …

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It Doesn’t End After Publish

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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You should care about meta descriptions

Add structured data markup in your website's code to include vital business information for Google to find and showcase. SEO success relies heavily on the keywords you choose to target. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh …

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How do you make a Google friendly title?

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. SEO experts …

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Create your site navigation in HTML or CSS

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. On regular pages …

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The first choice should hosting location

If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or …

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Make the website about one thing

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Press Releases and Backlinks

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. You should also focus on building internal links, as it can …

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Understanding Keyword Research: Types of Keywords

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. You’d be staggered at how many articles across the web consist of just a headline and then …

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Google’s bots might not share your opinion

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing …

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Double check for broken links and other crawl errors

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make …

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Has AI changed the SEO industry for better or worse?

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Keys for long-term success.

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” In …

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Learn where your target market is hanging out online

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Search engines have a limited ability to recognize images, animation, video and audio. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for …

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Time proven tips for better SEO rankings

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. If you are linking …

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Expand Your List

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your …

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Keyword mapping

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Being an authority in your niche is all about having the knowledge and …

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Rich snippet abuse

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. As with any form of marketing, there …

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Segmenting Your Site’s Audience

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. It is useful to come up with a link …

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Grab those URLs, set up some 301 redirects, and jump in

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Proofread The Content Before You Go Live

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). You …

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Bucket brigades

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Want to drive more quality traffic? Optimize your content …

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Chase down citations and local links

Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted …

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Have a Site Map and Text-only Navigation

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a …

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Keep the focus of the post narrow enough

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Select the best related keywords and start a list. Words with low competition will catch your eye as …

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Reap the rewards in the form of long-term leads

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. If you ever start to run into problems with getting your link posted, it may be …

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Understanding the rationale behind outbound links

Currently more than half of searches account for mobile devices. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Customers now use mobile devices to research potential business partners before converting on a product or service. They …

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Utilize social media for link building and building a brand

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic …

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More Targeted And Relevant Traffic

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Now's the time for any local business to raise its …

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Revise your old content and update it

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Add (logical) keywords to image alt tags for any past blog …

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Make your keywords as specific as possible

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Find sites that are relevant to your website but are not direct competitors. The more relevant the …

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Do a quick Google search for the phrases

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible …

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Draft content for each target keyword

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search …

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SEO is all about marketing

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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User-friendly Content — Because it Matters

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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First of all, check your web site for thin-content pages

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want …

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Why Guest Posting Is Different from Article Marketing

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Search engine guidelines help us distinguish truly useful content from content that was created for the sake …

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How do you find people who value SEO enough to pay your prices?

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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Optimize images with your key term

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Employ keyword targeting. This …

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Do Forum Posting To Increase Brand Awareness

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Make your existing pages longer

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new …

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An interesting and useful copy is no longer enough

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no …

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