Focus on topics instead of keywords

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. You’ve seen what links you …

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Search For Broken Link Building Opportunities On Pinterest

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. The higher quality your content, the more beneficial your shared information, and the better your reputation …

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Why SEO Is Actually All About Content Marketing

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. If your website can't be found on Google, it basically does …

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Feedback driven SEO

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Links are glue for your site

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. One of the strongest signals the engines use in rankings is anchor …

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Internal linking is a secret weapon for SEO

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from …

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Do you struggle with optimizing your blog posts for search?

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about …

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In Mobile Search, Top 10 Is Actually Top 3

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. What a lot of site owners don’t realize is …

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Focus on 1–2 long-tail keywords

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Search engines simply want to deliver the most relevant results to their users based on search queries. A link should only be considered quality if it’s relevant to …

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Google only loves you when everyone else loves you first

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use …

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Off page optimisation techniques for better rankings

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

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Do not remove old content or archived news stories

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Readability has never been more …

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Make your Twitter profile interesting

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make …

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Does Organic CTR Impact SEO Rankings?

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. While an exact-match domain can still rank as well as a traditional domain, they …

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More about the pros and cons of curated content

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than …

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Don’t put all your eggs in Google’s basket

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and …

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See which keywords send traffic to your site

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. The macro approach to keyword research is necessary for content …

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Let the world know you are creating content

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Although the top-level domain isn’t necessarily considered a factor, some people believe …

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Link to Influencers Within Your Content

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Optimizing for search engines and creating keyword-targeted content helps …

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Consider a VPS for SEO

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

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Interview experts within your company

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the …

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Use each keyword carefully

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. It is important to have backlinks from quality sites, and those backlinks should be contextual. Utilizing Social Media is a first step for …

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Guide your customers through to the call to action

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers …

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Pay-for-placement in the search engines is but the way forward

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Keyword research is still useful when trying …

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There is no such thing as an SEO certification

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense …

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Use compelling website titles

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. I’m sure you already have some assumptions regarding your …

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Exclude Internal Traffic From Google Analytics

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. As content marketing evolves, it is more beneficial to go beyond …

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Set goals for desirable links to obtain

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Boost a Post or Create an Ad

The backlink is one of the strongest ranking signals for any site because they indicate its authority. White Hat SEO These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a …

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More traffic is a positive sign to Google too

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy …

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Widen the net with a wildcard search

Your Title Tags are far-and-away the most important places to put your keywords. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This …

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Don’t jump in blind

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites For experienced marketing teams, the content creation process has become a high-level assembly line. Professional search marketers …

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Organic SEO is a lengthy process

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Always use no follow if you have …

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Don’t forget local search

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

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Avoid any grey / black hat link building tactics

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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Forum signatures build SEO links

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. If you focus on providing the best content possible for the search keywords you want to rank for, then you will …

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Build a dashboard in Google Analytics

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Change is …

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Avoid SEO Attacks

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. The best way to create content that converts is to use emotion in …

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