Avoid putting important content into your Flash elements

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Google is getting better every year at detecting spammer …

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Do users like my content?

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. It is essential that …

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Only use tables when you have multiple columns of information

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Promote for links, not penalties

When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every …

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Remember that quality is more important than quantity

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research …

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Too much of content

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. How SEO works for a big brand with an established reputation and a …

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Add a blog to your website and start writing

How do you find people who value SEO enough to pay your prices? Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just …

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Sites screw status codes up all the time

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. You should monitor each backlink you create or earn and verify if it carries any SEO value. The …

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Customized for Long-Term SEO Health

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Think of new ideas to expand your content …

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SEO headings best practice

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information …

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Move From m. to Responsive Design

When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. Search engine algorithms are designed to detect content that was written for …

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The value of Google authorship

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites When using SEO on your website, resist the temptation to include common misspellings of your keywords to …

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Title Tag Issues

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. On page optimization is very essential to gain visibility in the search results as without …

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Anatomy of a Keyword

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Determining Searcher Intent and Delivering Relevant, Fresh Content

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Hopefully your website is laid out in a way that …

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Include your primary keyword phrase in the title tag

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Pay-for-placement in the search engines is a terrible idea

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

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Using Google’s Disavow Tool

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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A Crackdown on Low Quality Links

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO …

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Backlinks that go deeper

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Number of backlinks to the page

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. In the past, implementing SEO mainly involved in ensuring the …

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Picking Geo Modifiers

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. In the same way that it takes time to …

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Understanding the rationale behind site structure

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in …

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Determine the Intent of Each Keyword

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if …

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Topic tags can help organize your blog content

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Putting the Link Wheels into Motion

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

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Make sure your site is optimized for mobile

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Links are glue

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value …

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SEO meta description best practice

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. The way you organize …

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Socialize on Twitter as much as you can

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose …

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Acquiring an Existing Website for SEO Purposes

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Find out which channels are driving traffic to your competition . Search engine algorithms will continue to become more sophisticated. We use keyword research to identify …

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Building An Effective SEO Strategy

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. You need to migrate your website from one host to …

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Readability

Measure and monitor what is working and update your strategy on the fly. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on …

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Optimizing for conversational search is easier than it sounds

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the …

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Basic on-page SEO factors to look for

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing …

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Make sure that you supply what you promise to the visitors

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. Google can detect well-written content, and can detect poor quality content, or unoriginal …

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What does your audience expect from you?

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

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Are you fully aware of all of your website’s issues?

One of the most important factors to consider when looking at a potential link is its relevancy. Get people talking about your brand, and mentioning it on their website, or any website for that matte A picture can be worth a thousand words, they say. Well, when it comes to …

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Make sure contact forms and contact information are current

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If …

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Optimize page titles

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken …

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Structure your content

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. A mobile strategy …

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How to promote your local business online

Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Currently …

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Learn SEO the hard way

You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …

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Have a Site Map and Text-only Navigation

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Customized information will make sure your brand …

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Build an on-site blog

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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