Think about your pillar content

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Some sites are not as good as they seem

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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Add valuable insight to the content you create

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Metadata has become less important in SEO but is crucial to video indexing …

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“Monetisation first” approach

It helps the search engines quickly determine what the page is about. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified …

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Adding keywords to your alt text may seem minor

You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …

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Getting websites found on search engines

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about …

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See the content whose rankings are high on the pages

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you …

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What pain-points will your website or services solve?

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take …

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Offer relevant, useful and original content

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing …

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How to Use Google Plus to Get Better Rankings

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized …

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Local SEO and Listings

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Remember how people say, "it's not about what you know, it's about …

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How to Make Time for Social Media Marketing

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge …

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Build promotion into your content

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Thin content issues might negatively impact SERP visibility

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Search engines want publishers to show the same content to the search engine as is …

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Use keywords in your images

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also …

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Optimize websites for search engines

Page load speed is also a ranking factor, especially for mobile. Links back to your site from elsewhere online are an important way to improve your search ranking; Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your …

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Have a Unique Domain Name To Create a Brand

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. One of the very first things that you need to do in order to gain success in online marketing is …

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Keep your title tag under 55 characters

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In …

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Promoting Your Site to Increase Traffic

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign …

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Grooving to the Search Engine's tunes!

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like …

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Make your content much more linkable and much more likable

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according …

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Validate The Big Opportunities

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Having more pages that are optimized …

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What Are Keywords, and Why Do They Matter?

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results …

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Ensure that the focus of the post is narrow enough

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in …

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SEO is cheaper than PPC

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Why Doesn’t SEO Always Work?

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. As visual content becomes more and more prominent, it cannot be left …

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