Analyze clicks from Google Search

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Boost site speed and utilise site submissions

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to …

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Write about web 2.0

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Since your site is the center of your digital marketing world, you’ll want to make sure that SEO is at the forefront of development …

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How to diagnose backlinks related issues

After crawling the content, the Spider stores a particular page in a database. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. Arguably, one of the most …

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Your primary focus should be on what matters to your audience

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50 …

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Experience-based competitive audits

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for …

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Making Websites More Visible

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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Build local relationships with site owners

A “backlink” is one of the most used words in the world of search engine optimization (SEO). Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Quality always beats quantity. Better have 1 trusted website referring …

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Double check for broken links and other crawl errors

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make …

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Keys for long-term success.

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” In …

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Learn where your target market is hanging out online

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Search engines have a limited ability to recognize images, animation, video and audio. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for …

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SEO is all about marketing

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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Consider a VPS for SEO

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

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Do users like my content?

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. It is essential that …

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Number of backlinks to the page

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. In the past, implementing SEO mainly involved in ensuring the …

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Optimizing for conversational search is easier than it sounds

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the …

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Ensure that the focus of the post is narrow enough

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in …

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