Takeaway tips for keywords

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. Learn which industry ranking factors are important to your business and how to improve your online rankings. Link building isn’t dead. Not by a long shot. Does the …

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The mysterious world of comment spam

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Take care when dealing with citations

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. High authority links are great, but in my opinion, relevant links win the game every time. Nobody can be the …

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Losing Focus on conversion rates

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. You search ranking depends not only on the search term used, but also on where and when you perform the …

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Bait influencers to share your stuff

The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The …

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Bucket brigades

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Want to drive more quality traffic? Optimize your content …

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Revise your old content and update it

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Add (logical) keywords to image alt tags for any past blog …

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How do you find people who value SEO enough to pay your prices?

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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Optimize images with your key term

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Employ keyword targeting. This …

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See which keywords send traffic to your site

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. The macro approach to keyword research is necessary for content …

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Set goals for desirable links to obtain

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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More traffic is a positive sign to Google too

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy …

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Promote for links, not penalties

When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every …

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Title Tag Issues

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. On page optimization is very essential to gain visibility in the search results as without …

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A Crackdown on Low Quality Links

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO …

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Backlinks that go deeper

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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