Describe in just a few words what a page or document is about

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. For example, if …

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Measure and Improve by paying attention to domain authority

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. Links on …

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How to diagnose stickiness related issues

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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How to focus on quality

What does a search optimization program cover? Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best …

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Update your domain authority on a regular basis

I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for …

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It’s time to revolutionize our approach to long term SEO

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Mobile has different level of engagement- mobile users are highly-focused, but they are …

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How do you make a Google friendly title?

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. SEO experts …

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Proofread The Content Before You Go Live

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). You …

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Feedback driven SEO

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Only use tables when you have multiple columns of information

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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SEO meta description best practice

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. The way you organize …

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Build an on-site blog

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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Some sites are not as good as they seem

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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Add valuable insight to the content you create

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Metadata has become less important in SEO but is crucial to video indexing …

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What pain-points will your website or services solve?

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take …

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Local SEO and Listings

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Remember how people say, "it's not about what you know, it's about …

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Thin content issues might negatively impact SERP visibility

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Search engines want publishers to show the same content to the search engine as is …

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Optimize websites for search engines

Page load speed is also a ranking factor, especially for mobile. Links back to your site from elsewhere online are an important way to improve your search ranking; Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your …

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