Design + sitemaps = Greatness

Backlinks are hyperlinks that point back to your website. Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Fundamental search engine optimization never changes. You only have three things to work with: content …

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Repurpose old web portals

Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. One way search engines derive intent is by classifying queries into intention categories. Most online marketers are bad at SEO because they can’t sell for shit …

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Link building strategies

By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before …

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Google cares the most about editorial links

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Would you rather read 5 articles about one subject, or one or two well thought …

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What your mum didn't tell you about content

Throughout the years, SEO has changed substantially. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI …

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Increase Organic Traffic by the manipulation of onsite SEO

When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for …

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People still ask me about link building and its importance today

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Writing for …

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How you will benefit from URLs

If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got …

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Great ideas about SEO campaigns to share with your colleagues

Thin content, by definition, does not provide valuable answers to questions or satisfy searcher intent. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can …

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Using traffic estimation tools in conjunction with organic links

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. However, it takes many years of industry experience to notice trends and developments to help you …

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What's the story about conversion rates

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. A good backlink originates …

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It Doesn’t End After Publish

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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Make the website about one thing

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Expand Your List

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your …

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Grab those URLs, set up some 301 redirects, and jump in

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Draft content for each target keyword

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search …

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Why Guest Posting Is Different from Article Marketing

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Search engine guidelines help us distinguish truly useful content from content that was created for the sake …

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Do Forum Posting To Increase Brand Awareness

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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An interesting and useful copy is no longer enough

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no …

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Focus on topics instead of keywords

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. You’ve seen what links you …

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Focus on 1–2 long-tail keywords

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Search engines simply want to deliver the most relevant results to their users based on search queries. A link should only be considered quality if it’s relevant to …

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More about the pros and cons of curated content

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than …

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Avoid SEO Attacks

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. The best way to create content that converts is to use emotion in …

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SEO headings best practice

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information …

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Using Google’s Disavow Tool

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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Topic tags can help organize your blog content

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Links are glue

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value …

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Are you fully aware of all of your website’s issues?

One of the most important factors to consider when looking at a potential link is its relevancy. Get people talking about your brand, and mentioning it on their website, or any website for that matte A picture can be worth a thousand words, they say. Well, when it comes to …

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Make sure contact forms and contact information are current

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If …

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