Boost site speed and utilise cloaking

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. As you begin using proven SEO strategies, you will learn how to …

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Things you most likely didn't know about backlinks

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Review sites should …

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Search engine health checks should look at doorway sites

Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. The user’s keywords are typically shown in boldface when they appear in the search results …

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The best advice I've listened to about keyword research

Businesses consider social media a key element of their SEO strategies. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to …

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The worst advice I've heard about gateway sites

Good content takes time to plan, write and edit. Links back to your site from elsewhere online are an important way to improve your search ranking; It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google …

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Create a search marketing strategy based on SEO

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is …

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Create topic groups for your keyword targets

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has …

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How to promote your local business online

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if …

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Have a Site Map and Text-only Navigation

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a …

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Google only loves you when everyone else loves you first

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use …

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Sites screw status codes up all the time

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. You should monitor each backlink you create or earn and verify if it carries any SEO value. The …

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Structure your content

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. A mobile strategy …

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Getting websites found on search engines

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about …

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Offer relevant, useful and original content

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing …

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How to Make Time for Social Media Marketing

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge …

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