This year will be the year of trust rank

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative …

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More Targeted And Relevant Traffic

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. It is useful to come up with a …

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Establish your position regarding mobile search

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. The tactic of improving your pages to earn more traffic through …

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Take a customer focused approach to forums

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using …

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This year will be the year of comment spam

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Buyers have a problem, and they are looking for something to solve that …

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The worst advice I've heard about page rank

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Sometimes knowing why you’re …

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Make sure that the links you build are natural

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks …

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Usually, nofollow links do not stand on their own

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. If your online business isn’t taking …

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Check the Competition's Backlinks

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the …

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Add BreadCrumbs To Improve Navigation

So how do you determine your competition? What should you be looking for? Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies …

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Press Releases and Backlinks

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. You should also focus on building internal links, as it can …

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Time proven tips for better SEO rankings

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. If you are linking …

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Keyword mapping

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Being an authority in your niche is all about having the knowledge and …

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Segmenting Your Site’s Audience

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. It is useful to come up with a link …

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Link to Influencers Within Your Content

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Optimizing for search engines and creating keyword-targeted content helps …

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Widen the net with a wildcard search

Your Title Tags are far-and-away the most important places to put your keywords. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This …

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Don’t jump in blind

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites For experienced marketing teams, the content creation process has become a high-level assembly line. Professional search marketers …

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Anatomy of a Keyword

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Acquiring an Existing Website for SEO Purposes

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Find out which channels are driving traffic to your competition . Search engine algorithms will continue to become more sophisticated. We use keyword research to identify …

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Optimize page titles

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken …

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Adding keywords to your alt text may seem minor

You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …

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