How to survive your first encounter with URLs

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important …

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Find out more about reporting

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Don’t forget stickiness

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. You …

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Earning links to establish power

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high The website with the most links, as well …

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Do a quick Google search for the phrases

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible …

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User-friendly Content — Because it Matters

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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Make your existing pages longer

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new …

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Why SEO Is Actually All About Content Marketing

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. If your website can't be found on Google, it basically does …

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In Mobile Search, Top 10 Is Actually Top 3

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. What a lot of site owners don’t realize is …

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Interview experts within your company

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the …

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Use each keyword carefully

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. It is important to have backlinks from quality sites, and those backlinks should be contextual. Utilizing Social Media is a first step for …

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There is no such thing as an SEO certification

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense …

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Forum signatures build SEO links

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. If you focus on providing the best content possible for the search keywords you want to rank for, then you will …

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Avoid putting important content into your Flash elements

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Google is getting better every year at detecting spammer …

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The value of Google authorship

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites When using SEO on your website, resist the temptation to include common misspellings of your keywords to …

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Have a Site Map and Text-only Navigation

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Customized information will make sure your brand …

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See the content whose rankings are high on the pages

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you …

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How to Use Google Plus to Get Better Rankings

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized …

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Keep your title tag under 55 characters

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In …

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Make your content much more linkable and much more likable

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according …

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SEO is cheaper than PPC

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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