Taboos about CTR that you should know

Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can be a great idea to link to it. A common misconception about SEO is that it’s a one and done …

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Content repurposing does what content alone fails to do

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. The most critical thing to automate is competitor research. A search engine results page (abbreviated to SERP) is the listing …

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Tell me more about white hat SEO

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Small but important things to observe about duplication

This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Whether you just want to increase conversions (which can be anything from a …

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Optimize Social Share Image Settings

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. If everybody is linking people from their sites to yours, your site must thus offer top quality …

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Remove anything that slows down your website

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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You should care about meta descriptions

Add structured data markup in your website's code to include vital business information for Google to find and showcase. SEO success relies heavily on the keywords you choose to target. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh …

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Google’s bots might not share your opinion

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing …

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Chase down citations and local links

Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted …

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First of all, check your web site for thin-content pages

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want …

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Internal linking is a secret weapon for SEO

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from …

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Does Organic CTR Impact SEO Rankings?

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. While an exact-match domain can still rank as well as a traditional domain, they …

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Exclude Internal Traffic From Google Analytics

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. As content marketing evolves, it is more beneficial to go beyond …

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Don’t forget local search

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

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Move From m. to Responsive Design

When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. Search engine algorithms are designed to detect content that was written for …

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Grooving to the Search Engine's tunes!

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like …

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Why Doesn’t SEO Always Work?

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. As visual content becomes more and more prominent, it cannot be left …

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