Take care when dealing with splogs

It is very important that you are careful about the various Google search engine guidelines on creating content. If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for …

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Content marketing is one of the biggest aspects of SEO

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Review your h1 tags across your site, using a …

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Go long-tail and forget link research

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate …

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How do you feel about inbound links now?

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. I completely disagree. Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart …

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Use unique page titles on all pages throughout your website

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Backlinks are …

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What factors affect a search?

First, stop assuming SEO is dead because the rules changed. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Effective content curation, better accessibility practices …

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Utilize social media for link building and building a brand

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic …

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More Targeted And Relevant Traffic

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Now's the time for any local business to raise its …

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Make your keywords as specific as possible

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Find sites that are relevant to your website but are not direct competitors. The more relevant the …

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Search For Broken Link Building Opportunities On Pinterest

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. The higher quality your content, the more beneficial your shared information, and the better your reputation …

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Off page optimisation techniques for better rankings

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

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Use compelling website titles

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. I’m sure you already have some assumptions regarding your …

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Build a dashboard in Google Analytics

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Change is …

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Determining Searcher Intent and Delivering Relevant, Fresh Content

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Hopefully your website is laid out in a way that …

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Make sure your site is optimized for mobile

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Building An Effective SEO Strategy

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. You need to migrate your website from one host to …

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Think about your pillar content

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Build promotion into your content

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Use keywords in your images

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also …

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Have a Unique Domain Name To Create a Brand

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. One of the very first things that you need to do in order to gain success in online marketing is …

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Promoting Your Site to Increase Traffic

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign …

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