Be Careful with Affiliate Links and Ads

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. Gaining backlinks is tough, as it involves convincing a …

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Wait. Is site quality really that simple?

Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. The internet gets …

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Focus on ROI Instead of sitemaps

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a …

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Combine responsive design and keyword research for Supercharged SEO

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images …

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Losing Focus on domain authority

A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. SEO is a long-term strategy, so it sometimes takes months before …

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Content marketing is about building meaningful relationships

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Spend some time to get to know the people who consistently share your content. Pull together a list of …

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Redirect checks

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization …

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Rich snippet abuse

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. As with any form of marketing, there …

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Reap the rewards in the form of long-term leads

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. If you ever start to run into problems with getting your link posted, it may be …

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Let the world know you are creating content

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Although the top-level domain isn’t necessarily considered a factor, some people believe …

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Add a blog to your website and start writing

How do you find people who value SEO enough to pay your prices? Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just …

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Include your primary keyword phrase in the title tag

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Pay-for-placement in the search engines is a terrible idea

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

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Picking Geo Modifiers

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. In the same way that it takes time to …

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Basic on-page SEO factors to look for

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing …

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Make sure that you supply what you promise to the visitors

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. Google can detect well-written content, and can detect poor quality content, or unoriginal …

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