How to really understand scraping

Is it exciting? In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. This will not only improve your …

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The reason you want natural, helpful, informative links

Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have …

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The hidden agenda behind stickiness

Every page should provide unique content that doesn’t appear elsewhere on the site. Instagram does not have the ability to link to a website from individual posts. What Google wants to see is authoritative and relatable links talking about your site. If a search engine recognizes cloaking it will …

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Utilize testimonials from customers

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Set Google Alerts to Watch for Copied Content

The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. Create links on Q&A platforms. We …

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Create your site navigation in HTML or CSS

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. On regular pages …

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Understanding Keyword Research: Types of Keywords

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. You’d be staggered at how many articles across the web consist of just a headline and then …

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Understanding the rationale behind outbound links

Currently more than half of searches account for mobile devices. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Customers now use mobile devices to research potential business partners before converting on a product or service. They …

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Do you struggle with optimizing your blog posts for search?

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about …

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Do not remove old content or archived news stories

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Readability has never been more …

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Don’t put all your eggs in Google’s basket

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and …

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Pay-for-placement in the search engines is but the way forward

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Keyword research is still useful when trying …

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Boost a Post or Create an Ad

The backlink is one of the strongest ranking signals for any site because they indicate its authority. White Hat SEO These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a …

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Avoid any grey / black hat link building tactics

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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Remember that quality is more important than quantity

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research …

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Understanding the rationale behind site structure

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in …

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Putting the Link Wheels into Motion

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

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Socialize on Twitter as much as you can

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose …

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Readability

Measure and monitor what is working and update your strategy on the fly. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on …

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What does your audience expect from you?

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

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“Monetisation first” approach

It helps the search engines quickly determine what the page is about. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified …

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Validate The Big Opportunities

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Having more pages that are optimized …

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